GQR

GQR

GQR

CLIENT

GQR

PROJECT

Brand Identity

ROLE

Creative Direction

CLIENT

GQR

PROJECT

Brand Identity

ROLE

Creative Direction

CLIENT

GQR

PROJECT

Brand Identity

ROLE

Creative Direction

The Project

Global acquisition firm GQR was long overdue for an updated visual identity that would elevate their brand to the level of their wide scope of solution-oriented services.

It had been 10 years since their last brand refresh, which we saw as an incredible opportunity to rebuild everything from the ground up.

After several months of workshops, competitive analysis, and in-depth brand strategy work with their marketing team, we crafted a dynamic and modular visual identity worthy of their position as leaders and innovators in their industry.

The Brand System

To highlight GQR's expansion into multiple industries, we developed a cohesive system of brands and sub-brands to differentiate their services while making sure everything worked together as part of the broader visual identity.

CREDITS

Creative Direction - Thomas James

Graphic Design - Thomas James, Connor Goff, Alma Hortelano, Flo Rodriguez

Brand Strategy - Thomas James, Kip Miller

Contact

Ready to bring your vision to life?
Let's talk!

illustrationisland@gmail.com

Contact

Ready to bring your vision to life?
Let's talk!

illustrationisland@gmail.com